A platform for live wallpapers.

A marketplace for creators.

A canvas for developers.

Reinventing the wallpaper

For those who decorate. Those who create. Those who code. Fluxlay is building a place where all of them are rewarded.

For Whom?

For those who decorate

A beautiful wallpaper changes your everyday workspace. Fluxlay runs across Windows, macOS, and the web, with support for multiple monitors and per-workspace switching. Stills, animations, and code-driven wallpapers all live in one app.

For those who create

Wallpapers used to be something you gave away for free. Fluxlay changes that: sell from a single piece, get paid instantly through Stripe, and be discovered on a wallpaper-first platform. What matters is not how you made it, but what you made — Fluxlay doesn't ask.

For those who code

Just install @fluxlay/react and you can write wallpapers that react to system state. Now playing, CPU usage, time, weather — everything is exposed as React Hooks. Wallpapers you build can be sold on the marketplace as-is.

3-layer structure

Calling Fluxlay a "wallpaper app" undersells it. We designed Fluxlay as one product made of three independent, stacked layers.

layer01

Content platform

Discover wallpapers, download them, and put them on your desktop. A native app and gallery spanning Windows / macOS / Web. The first touchpoint for users.

layer02

Creator economy

Sell from a single piece, share revenue, get wallpaper-first discovery. For a long time, monetization was said to be against the philosophy of wallpapers. Fluxlay does not accept that premise. In the AI era, compensation for creative work should exist as a system.

layer03

Developer foundation

A React SDK, Hooks for system information, templates and a CLI. We chose not to make you learn a dedicated editor. We are betting that React developers everywhere can build wallpapers with the tools they already know.

Founder’s Note

Why wallpapers

Of all the screens you stare at every day, the desktop background is the one you most freely choose for yourself.

People pick a wallpaper with the same care they'd use to choose what sits on their desk or what poster goes up in their room. By time-on-screen, a wallpaper is probably the most-viewed image in the world.

And yet there's almost no economy around it. Pull something from Pinterest or Reddit, use it without crediting anyone — that's just how it's done.

I wanted to make this situation a little more decent. Behind every good wallpaper, there's someone who made it.

Why monetization

In the wallpaper world, people have long said that monetization is against the spirit of the community. Some platforms tried paid wallpapers years ago and pulled out, and countless free archives have created the air that says wallpapers should be given away.

I disagree with that premise.

In an age where you can generate a wallpaper from AI in seconds, leaving the structure where human creators go unrewarded is, if anything, what breaks the future of the community.

Over the past decade, paying creators directly went from unusual to ordinary. There's no reason wallpapers should be an exception.

Fluxlay lets you sell from a single piece. Through Stripe, your revenue is yours immediately. Discovery, as a platform, is on us.

Why an SDK

Fluxlay has another face: an SDK for React developers.

Install @fluxlay/react and you can take system state — the now-playing track, CPU usage, time, weather — as React Hooks. From those, you write wallpapers in code.

I think this is one of Fluxlay's most important bets.

There are millions of React developers in the world. Every one of them can build wallpapers without learning a proprietary editor — using the tools they already know — and sell what they build directly on the marketplace.

"Wallpaper creator" and "web developer" used to be different groups. Fluxlay is trying to redraw that line.

We don't ask how you made it

One last thing about where Fluxlay stands.

AI generation, 3DCG, photography, hand-drawn, code — Fluxlay doesn't care about the medium.

Many art marketplaces have chosen to exclude AI-generated work. That's one valid choice. Fluxlay makes a different one: judge by what came out, not how it was made. We leave quality calls to the people using it.

For a wallpaper — the most personal screen people see every day — we keep the widest possible range of options open. That, to us, is what a healthy platform looks like.

Kensuke Kubo

Founder, Fluxlay2026. 4. 29